top of page

flavorprint

Scope

Responsive Web Design

role

Experience Designer

How do you help home cooks get out of a recipe rut?

The Problem

We tend to cook the same things on repeat. Sifting through recipes can be overwhelming and trying something new is always risky. To make exploration easier we designed a recommendation engine that suggests new recipes based on the ingredients users have and the flavors they love.

The idea

Every user has a unique Flavorprint based on the ingredients they like and one the algorithm thinks they'll enjoy. Every recipe comes with a Flavorprint so we can compare them with a user's and match them with recipes they'll love. 

The Flow

1. record tastes

2. get flavorprint

3. view recipes

4. save recipes

5. print  updates

Roles

As an Experience Designer, I think it's important to be involved in a project from initial concept all the way to launch. Here are the work flows that I was involved in on the McCormick Flavorprint project. 

consumer research

Researched competitive recipe sites and performed user interviews with at-home cooks.

UX Design

Designed a stepped process to capture preferences, as well as recipe and product detail pages.

User testing

Tested algorithm results and interface designs with home cooks to capture feedback and points of confusion. 

quality assurance

Worked with development team to test build and identify bugs across different screen sizes and browsers.

CASE STUDY

"Just like a vegan mark or a kosher mark, FlavorPrint will eventually become a recognizable symbol."

​

- Erin Lynch,

Creative Director

results

webby for Interactive Advertising & Media

Silver Cannes Cyber Lion, Branded Utility

Bronze Cannes Cyber Lion, User Experience

Next Project

bottom of page