flavorprint

Scope
Responsive Web Design
role
Experience Designer
How do you help home cooks get out of a recipe rut?


The Problem
We tend to cook the same things on repeat. Sifting through recipes can be overwhelming and trying something new is always risky. To make exploration easier we designed a recommendation engine that suggests new recipes based on the ingredients users have and the flavors they love.
The idea
Every user has a unique Flavorprint based on the ingredients they like and one the algorithm thinks they'll enjoy. Every recipe comes with a Flavorprint so we can compare them with a user's and match them with recipes they'll love.
The Flow

1. record tastes

2. get flavorprint

3. view recipes

4. save recipes

5. print updates








Roles
As an Experience Designer, I think it's important to be involved in a project from initial concept all the way to launch. Here are the work flows that I was involved in on the McCormick Flavorprint project.
consumer research
Researched competitive recipe sites and performed user interviews with at-home cooks.
UX Design
Designed a stepped process to capture preferences, as well as recipe and product detail pages.
User testing
Tested algorithm results and interface designs with home cooks to capture feedback and points of confusion.
quality assurance
Worked with development team to test build and identify bugs across different screen sizes and browsers.
results

webby for Interactive Advertising & Media

Silver Cannes Cyber Lion, Branded Utility

Bronze Cannes Cyber Lion, User Experience